Marketing Models Essay Example | Topics and Well Written Essays - 1000 words - 1

Marketing Models - Essay Example These are responding to customer needs which will drive company success. Electronic marketing and technology will enable us to relate to the classics. Riley (2012) notes that cheaper and faster will allow businesses to execute strategies that would be impossible before. Consumer wants are constantly changing faster in the 21st century compared to past years. This is due to easy access to products through internet, electronic and print media. Industries are flooded with same products hence customers should to be aware of your business and what it offers. Consumer awareness can be fully achieved through marketing. So as a business person, one must always be focusing into the future. Most Small Micro Enterprises always sideline marketing citing expenses. Small businesses operate mostly on no-frills thus view marketing as expensive. Question that arises is how in absence of marketing one suggests to acquire the much wanted client base that affect sales. Many businesses are in operation and competition cut throat in the 21st century due to improved innovation. Without effective marketing of products, brand Image Company’s are deemed to fail in the start up stages, Riley (2012) Marketing campaign decisions must be drawn to sway sales and consumers. Generally a business could swap sales team size, price and advertisement budget. Marketing process invloves situational analysis, marketing strategy, market mix decision and implementation and control. Because the product already exists in the market and at its maturity stage, the market mix process would be applicable. Several tools are used by marketers to create the desired feedback from target consumers. These set of tools are called marketing mix. At the market mix level, planned decisions are drawn for controllable indicators. The most applicable indicator for the product is product promotional assessment. The main marketing

Protecting Trade Secrets Essay Example | Topics and Well Written Essays - 500 words

Protecting Trade Secrets - Essay Example There is reference to ‘reasonable’ in terms of the enforcement of the restraint, with direct bearing upon the protection of the company’s interests, being the clients and trade secrets of that business. The concept of restrictive covenants placed upon an individual has a long history, with legal case references being made as far back as the 17th century where a judgment was passed by Chief Justice Coke that an individual cannot bide himself not to use his trade generally. In 1711, a legal case; Mitchel v. Reynolds, mention was made in favor of the law, but against free discretion. Thus the law stipulated from these early times, that if a clause of restraint is unreasonable, it can be seen as void. Specifically pertinent to individuals; is a term known as the ‘blue pencil test’ which was defined in a 19th century English case namely, Nordenfelt v Maxim Nordenfelt Guns and Ammunition Co. Ltd [1894] AC 535, here elements of a contractual agreement can be enforced legally were reasonable, and the portions that had elements of illegality would be stricken from the agreement (via the scratching out of wording with a blue pencil), this would include individual words that make the clause excessively wide. Having dealt with the a general overview of legal descriptions and definitions of restraints of trade affecting the individual, one has to move on to the subjective viewpoint of the individual that is presented with such a restraint of trade within their offer of employment via their employment contract. Ultimately the individual has to make the decision of accepting or declining the contract, this decision must be made knowing that the restraint can be void if the clauses are worded in a fashion that causes the restraint to be too wide. However if directly relating to the business or company’s clients or trade secrets and the