Parker Pen Case Study free essay sample

This particular case deals with a number of subsidiary marketing problems of PARKER, a writing instrument company, which ultimately converge into a major marketing problem. The designer of this case also has a specific objective to attain out of this case study. Wrong selection of marketing strategy by the new CEO of PARKER (Mr. Paterson) was the principal problem of this case. There are a number of subsidiary problems associated with this. Long-term The global strategy orientation plans failed in the long run of the company for the past two decades and now the re-establishment of a global strategy with multinational decentralization approach is needed. By which way can the company regain its primary position in the global market with a multinational marketing approach once again and retain the traditional qualities of the brand? In stating the problem(s) be specific, concise, and to the point. The root of all managerial and marketing problems is the ill-defined framework and biases in the decision–making procedure derived from the CEO of the company James R. We will write a custom essay sample on Parker Pen Case Study or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Peterson. Identify and list the â€Å"symptoms† to the problem and Key Facts of the Case The adaptation of a unified global marketing approach can be explained as a self-reference criterion (SRC) mistake of the CEO due to his former experience. Many companies involved in global marketing, do not rigidly centralized all their marketing effort, due to the huge variety in the culture of different region. In some cases companies made little or few adjustments in their standardized global effort to meet the requirements of different environments. But Mr. Peterson and his strategy had the rigidity in following centralized packaging, pricing, and promotional materials. This rigidity was not accepted by the customers of different culture. Pursuing the market and products of lower-end in addition to higher-end products was a devastating re-positioning decision for the company. Over the period of time PARKER established an image, as the seller of high-end products. But the new CEO suddenly started pursuing the lower-end of the market and started producing lower-priced pens. This was counter to PARKER’s tradition and image and many of its loyal customers could not accept this. Ultimately this proved to be an ill – advice for PARKER. There is another reason for the failure of the new strategy. Problems arose on the manufacturing side with the fact that repeated mechanical faults caused disturbance in the productivity of the automated production plant. Mr. Peterson fired a group of his successful managers which consisted of some veteran managers of the company. In some cases, a move was greeted with dismay by the employees within the company, which ultimately affected the productivity of the firm. Under these circumstances, company’s image was affected, which ultimately resulted into the selection of a wrong strategy for PARKER. 3. Strategic Alternatives Analysis, advantages and disadvantages of alternatives Continuing with the Previous Decentralized Strategy via enhancing presence in the local markets like before through investment in local subsidiaries and economic motivation to its past advertising agencies. This strategy may enhance sales gradually but repair the brand image and net equity in the long term. Lower End Market Product may be developed with Different Brand Name. In this strategy PARKER would try focus its efforts again on selling the upper end products in their generic brand name PARKER to keep up the tradition and image of the company at historically targeted market segments. At the same time, the company could pursue the lower end market with different brand name products, in order to achieve risk diversification and better net equity. Initially, this strategy might face some difficulties to penetrate the market but if handled with care it could earn the satisfaction of profitable segment, especially in emerging markets like Brazil, China and Turkey.

Rulers of Spain essays

Rulers of Spain essays Like around the world today, in the past of Europe there were many religious wars and struggles for power. It was a time for monarchy and parliament to rule the land, also, a time for conquering and civil wars. These things that occurred in the past made America what it is today. The Spaniards had many different rulers to live under. One of them was Isabella and Ferdinand. These people unified Spain by reducing noble power and gaining the support of the Church. They got rid of all religious opponents by the use of genocide. Another important ruler of Spain was Charles V. This ruler had a huge empire due to his inheritances. He gained Austria, Bohemia, and the Netherlands. These rulers paid the price for their unification of Spain. They drove out most of the prominent and educated people in Spain, just because they happened to be Muslim or Jew. This made Spain fall because they needed their money. They also failed to trade and industrialize because they society frowned upon that. Another nation that failed to be successful was Hungary. The Mongols constantly invaded them. Soon, half of the population was killed in war. They made progress but yet the Ottoman Turks crushed them again. Poland was a nation that failed to become independent also. Their influence was weak and they were partitioned by Russia, Prussia, and Austria. Russia was a nation made successful due to the efforts by Peter and Catherine the Great. They westernized the nation of Russia by building better seaports, making a better navy, and expanded Russian territory. Catherine the Great won control of the Black Sea of the Northern Shore because of a war with the Ottoman Turks. It was a surprise that she won this battle, but she did it because she was a wise ruler. The power struggle in Europe began because of extravagant rulers. These people believed in divine rule, meaning that God gave them the authority to rule. Like Peter and Catheri...

Canadian Blood Services IMC Essay Example for Free

Canadian Blood Services IMC Essay â€Å"Oscar Wilde once said that youth is wasted on the young. But investing in the future, the leaders of tomorrow, is more than just good business sense – it’s a necessity for survival and success† – Dr. Graham Sher, CEO of Canadian Blood Services (Pulse Magazine, 2012). Canadian Blood Services is a not-for-profit organization that operates across Canada, excluding Quebec. The objective of Canadian Blood Services is to encourage and receive blood donations through safe and secure methods to help Canadians who need blood transfusions (Canadian Blood Services, 2013). There is an increasing need for blood and blood donations across Canada. Of the current Canadian population, â€Å"the baby boomer generation remains the most loyal in terms of donating blood, while younger generations are significantly less likely to donate on a frequent basis† (Renwick-Shields, 2013). As the baby boomers age, Canadian Blood Services must find new ways to reach the younger generations, including the fastest growing segment, the Millennials. How can Canadian Blood Services increase the number of BC Millennial whole blood donors by 20,000 by March 31, 2015? The target number of donors is based on the previous years’ statistics of Millennial donations (age 17-34), according the Canadian Blood Services data provided (Bird, 2014a). The target number is a percentage of half the total Millennial population of BC in 2012, as typically only half the population is eligible to donate (Renwick-Shields, 2013). The problem statement is specific to BC as a test market. The timeline is based on Canadian Blood Services’ fiscal year, beginning April 1, 2014 and ending March 31, 2015. According to Canadian Blood Services, on average, every 60 seconds, someone in Canada requires blood or a blood product (2013). The demand for blood is not subsiding, increasing at a steady rate of 2% per year (Canadian Blood Services, 2013). To be an eligible donor, volunteers must meet many stringent requirements, including a minimum age of 17, sufficient levels of iron and hemoglobin in blood, and disclosure of health and travel history. Canadian Blood Services IMC. (2016, May 01).

Tort Law Coursework Example | Topics and Well Written Essays - 1500 words

Tort Law - Coursework Example According to Winfield & Jolowicz (Tort, 17th ed. ; WVH Rogers ed), in order to hold the defendant liable for defamation, the claimant has to prove the following elements: 1. The statement must be defamatory; 2. The statement must refer to the claimant; 3. It must be published i.e. communicated to atleast one person other than the claimant. The aforementioned principles as applies to the present context in the following manner: 1. The statement must be defamatory: The statements made by Alex were to the effect of degrading public image of the players and team manager. Besides causing harm to their reputation in public, the statement also tends to raise ethical questions on the players and the team manager and hence lowers them in the public eye. Vide Lord Atkin’s judgement in Sim v. Strech [(1936) 52 TLR 669], it is now the settled position of law that any statement that tends to lower the claimant in the estimation of right thinking members of the society can be defamatory. Th is position has been reemphasised in several of the recent judgements as well. Therefore, it cannot be said that the statement is not defamatory and accordingly, any defence on those lines will be valid, if at all, subject to unique situation of the present case and other factual considerations. 2. The statement must refer to the claimant: In the present context, it is undisputed and clear beyond doubt that the statement made is very specific to few players and the team manager. Hence, provided that a claim is brought by the named few, this element will apply and hold good. 3. The statement must be published: In order to ascertain whether this element can be satisfied in the present context, it is necessary to analyse how ‘publication’ is interpreted at common law over a period of time. The statement vis-vis Alex, is made only to one person other than the claimant. The question therefore is – whether such an act of sharing one’s belief with another person without knowledge of the fact that such beliefs/statements would be published, amounts to ‘publication’. At common law, the element of publication is satisfied even if the defamatory statement is made to one person other than the claimant. In Crossland v. Wilkinson Hardware Stores Ltd. [(2005) EWHC 481 (QB)], it was held that slander, which is defamatory statement made orally, made to one person can have a damaging effect. Having said that, another element that needs consideration is – the potential cause of action. It is a settled principle at common law that chain of causation breaks when a statement made is published as it amounts to repetition [Ward v. Weeks (1830) 7 Bing. N.C. 211 followed in Weld Blundell v. Stephens [(1920) A.C. 945]. Thus, in the present case, there would be two causes of action available to the claimants. The first being statement made by Alex to Barbera; the second being the article published in The Daily Truth. The implications differ depending upon the claimant’s choice of action. The defendant in such cases is not liable for the published article where she did not intend such publication/repetition [Cutler v. McPhail (1962) 2 Q.B. 292]. Thus, if the claimants’ cause of action the newspaper article only, then Alex cannot be held liable as she did not intend repetition or publication of the statements made. II TORTIOUS LIABILITY OF BARBERA A. Factual matrix material to the potential lis 1. Barbera has obtained

The study of Market Entry Strategies of SGP to expand into China Literature review

The study of Market Entry Strategies of SGP to expand into China - Literature review Example During its expansion programs SGP already had bought a stake in China’s Liquid Petroleum Gas market and is looking forward to become the market leader for the product. (Forbes.com, 2010). Literature Review One of the largest Liquid Petroleum Gas distributors, SGP based in Thailand as studied focuses on its strategic move on gaining entry into the Chinese soil. To this end, Levi (2006) states that the strategy devised by a company to make its entrance into a totally new or sub-divided market is better known as the ‘market entry strategy’ for the company. These firms further adopt another strategy to support its expansion to newer markets. This strategy helps the firm to make reasonable allocation of its resources to gain the potential of effectively operating in the newer markets. Levi (2006) further states that through the employment of the ‘market entry strategy’ the firm successfully draws out a plan to tap the newer markets. The plan incorporates a n outlook through which the newer market is properly segmented and effective plan of actions are chosen to meet the demands of the target group through acquisition and expansion operations. The central component of the strategy taken by the company to enter into newer markets is constituted by ascertaining the ‘mode of entry’ by the company into the foreign market. Research made along several firms on a global scale confirms that there are mainly five modes through which a firm plans to make a foray into foreign markets. (Levi, 2006, p.34). Levi (2006) states in this regard that entry models like ‘exporting’, ‘licensing’, ‘financing’, ‘building up a joint venture with the foreign firms and establishment of subsidiaries in the foreign land are considered feasible by a firm willing to enter into foreign markets. Each of the several modes of entry has significant advantages and disadvantages which can be underlined as follows. T he company through the export mode targets to push the products produced in its own country to the foreign market. Thus the company is not required to set up a new factory in the foreign market. The company through the export mode endeavours to build huge amount of revenues by exporting a large number of products to the foreign nations. Export strategy used by the firm to enter into foreign markets however faces some distinct disadvantages. The company using such strategy may have to face the stringent regulations and market policies of the foreign market which can prove detrimental to its expansion. The cost of transferring products along the borders also tends to impose huge costs to the production firm. Again the foreign market may happen to be non-demanding to the products produced by the exporting firm. The level of obstruction can also result out from the barriers relating to difference of culture between the exporting and the receiving nation. Thus the above reasons may happe n to make the export mode unsuccessful for the exporting firm. Levi (2006) further observes that the company can also take help of transferring the license to produce a stated amount of the products and thereby to market the same in the foreign market. In that the company renders a sum to the firm in the foreign nation taking such task. The company operating through the licensing mode gains the advantage of cost for not

Napster and Apple’s Ipod Essay Example for Free

Napster and Apple’s Ipod Essay This paper deals with a through case study of the music industry in the face of change within the age of the Internet with the major focus on Napster and Apple’s ipod. In 2000 Shawn Fanning founded Napster – a file sharing program where people could download music for free and access the songs they have downloaded at any hour of the day. However, in 2000, the Recording Industry Association of America (RIAA) and a number of the big business recording labels argued that Napster was violating copyright laws, facilitating the illegal copying and distribution of copyrighted music. ’’ (Hill, 1) After Napster was in the lime light for allowing people to take advantage of free downloads, peer sharing technologies such as Kazaa were just coming into play where people were able to download music in a similar fashion. In very short order after Napster’s service was shut down, a number of new file sharing services started to rapidly gain users.’’ (Hill, 11) However there was one slight difference here, people were downloading through other people’s computers and not accessing the files via a central server and therefore it became difficult to stop this practice from taking place. The music industry responded as it had with Napster, filing lawsuits in attempt to shut down the services for copyright violation. But in this case it was more difficult to prove infringement.’’ (Hill, 11) Within the last 20 years since CD’s have been in vogue the music industry has changed. People have differing opinions regarding whether one is better than the other. It was Apple’s ipod and the Itunes online music service that revolutionized the music industry. These were the programs and applications that allowed you to purchase and listen to whatever you want but at the same time protect the artists that wrote and produced the music. It is important to look at the growth in the music recording industry since these changes took place and to see what the results and changes have been. There was strong growth in the music recording industry in the 90’s. However, when the 2000’s hit global sales dropped by 5% and continued to drop for the next three years. Many people have been blaming this negative trend on Napster. In 2003 sales dropped to a low of $32 billion in 2003. In the early 90’s the International Federation of the Phonographic Industry (IFPI) was concerned about consumers burning’’ songs downloaded over the Internet onto CD’s. This was such an easy process to do as you could download the files you wished to place on your CD from Napster and use a program by which you can copy CD’s. This concern was important to take into consideration because of the sheer amount of songs that were downloaded over the Internet for free and if people were downloading the songs they were not purchasing the CD’s from their favourite artists. There is a large cost in promoting an artist and the use of copyrighted material makes this process even more expensive for the artist as not as many people will be purchasing the CD’s. People would be more likely to download the songs instead of purchasing them because it is cheap (free) and easy. In the past, the music industry has always been concerned about the potential for piracy of copyrighted material. However, another trend that raised copyright infringement issues was MP3- compressed digital files that could be downloaded for free from the Internet. At the point where Napster was going through the courts certain lobbying groups were concerned with websites where people could download free MP3 files and in doing that listen to pirated music. The RIAA tried to shut down Napster because of piracy and the laws that the company had broken. During this time the music industry also tried to develop technology that would protect digital audio recordings from piracy and counterfeiting. The main problem in regard to Napster and the piracy issue is to do with the fact that Napster’s service was violating copyright, facilitating massive piracy of intellectual property and consequently stealing. There were talks about a paid subscription service to be created by Napster in 2001 but nothing ended up coming into fruition and on September 2, 2002, Napster announced its liquidation. It is clear to see why Napster has such an appeal to its audience given the fact that it was free and people could download any song that they wanted. In today’s environment people can still access peer-sharing websites however sometimes songs may be written down under a search engine listing and may even be a computer virus. Itunes is therefore giving users and artists the best of both worlds – consumers get to download the songs they want even if it is only one song off a particular album and the artist gets compensated for it. All in all, it is clear to see the vast changes that have taken place over the last decade or more and the fact that significant changes will take place in the future. The growing popularity and vast information available on the Internet is going to change the way people purchase and listen to music and people need to be aware of this as the world changes everyday and nothing lasts forever. References Hill, Charles W, The music industry in the age of the Internet: from Napster to Apple’s Ipod.

The Rime Of The Ancient Mariner :: essays research papers

In Samuel Taylor Coleridge's poem The Rime of the Ancient Mariner, the author uses the story of a sailor and his adventures to reveal aspects of life. This tale follows the Mariner and his crew as they travel between the equator and the south pole, and then back to England. The author's use of symbolism lends the work to adults as a complex web of representation, rather than a children's book about a sailor.First, in the poem, the ship symbolizes the body of man. The ship experiences trials and tribulations just as a real person does. Its carrying the Mariner (symbolizing the individual soul) and crew shows that Coleridge saw the body as a mere vessel of the soul. This symbol of a boat is an especially powerful one, because one steers a ship to an extent, yet its fate lies in the hands of the winds and currents.Secondly, the albatross symbolizes Christ. Just as the Mariner senselessly slays the bird, man crucifies Christ whose perfection is unchallenged. Even though Christ represent s mankind's one chance at achieving Heaven, man continues to persecute Him. The albatross symbolizes the sailors' one chance at deliverance from icy death and the Mariner shoots him.Thirdly, the South Pole symbolizes Hell. No visible wind blows the unfortunate crew toward the South Pole. Rather, an unseen force pulls them there. Such is the case when the world's temptations lure one to Hell. Just as the sailors approach far to close to this icy purgatory, their Redeemer, the albatross, or at least his spirit, leads them safely back in the right direction.Fourthly, in the poem England symbolizes Heaven. When the Mariner first sees his country, a great sense of hope and joy overcome him. At the point when the Mariner is about to enter Heaven, the body, symbolized by the ship, must die.

Johnson & Johnson Consumer Products, Inc. Essay

Corporate Social Responsibility (CSR) is defined as the voluntary activities undertaken by a company to operate in an economic, social and environmentally sustainable manner. When companies operate in an economically, socially and environmentally responsible manner, and they do so transparently, it helps them succeed, in particular through encouraging shared value and social license. Management and mitigation of social and environmental risk factors are increasingly important for business success abroad, as the costs to companies of losing that social license, both in terms of share price and the bottom line, may be significant. JOHNSON & JOHNSON is a good example of a company that follows CSR. In 1982, Johnson & Johnson’s Tylenol medication commanded 35 per cent of the US over-the-counter analgesic market – representing something like 15 per cent of the company’s profits. Unfortunately, at that point one individual succeeded in lacing the drug with cyanide. Seven people died as a result, and a widespread panic ensued about how widespread the contamination might be. By the end of the episode, everyone knew that Tylenol was associated with the scare. The company’s market value fell by $1bn as a result. When the same situation happened in 1986, the company had learned its lessons well. It acted quickly – ordering that Tylenol should be recalled from every outlet – not just those in the state where it had been tampered with. Not only that, but the company decided the product would not be re-established on the shelves until something had been done to provide better product protection. As a result, Johnson & Johnson developed the tamperproof packaging that would make it much more difficult for a similar incident to occur in future. The cost was a high one. In addition to the impact on the company’s share price when the crisis first hit, the lost production and destroyed goods as a  result of the recall were considerable. However, the company won praise for its quick and appropriate action. Having sidestepped the position others have found themselves in – of having been slow to act in the face of consumer concern – they achieved the status of consumer champion. Within five months of the disaster, the company had recovered 70% of its market share for the drug – and the fact this went on to improve over time showed that the company had succeeded in preserving the long term value of the brand. In fact, there is some evidence that it was rewarded by consumers who were so reassured by the steps taken that they switched from other painkillers to Tylenol. The features that made Johnson & Johnson’s handling of the crisis a success included the following: †¢They acted quickly, with complete openness about what had happened, and immediately sought to remove any source of danger based on the worst case scenario – not waiting for evidence to see whether the contamination might be more widespread †¢Having acted quickly, they then sought to ensure that measures were taken which would prevent as far as possible a recurrence of the problem †¢They showed themselves to be prepared to bear the short term cost in the name of consumer safety. That more than anything else established a basis for trust with their customers. Johnson & Johnson published their own form of an â€Å"ethics oath† entitled †Our Credoâ€Å", as a way to communicate the mission, vision and accountability that Johnson & Johnson holds itself to for a variety of groups- doctors, nurses, patients, mothers, fathers, employees, those in the communities they operate in, as well as the global community and company stockholders. The Credo was created in 1943 by Robert Wood Johnson, a member of the founding family of the Johnson and Johnson Company. It was created just before the company became a publicly traded entity and long before the term â€Å"corporate social responsibility† was used for accountability in the workplace. On the Johnson and Johnson corporate website, they state that: â€Å"Our Credo challenges us to put the needs and well-being of the people we serve first. Our Credo is more  than just a moral compass- we believe it’s a recipe for business success. As a key player in the pharmaceutical and healthcare industry, Johnson & Johnson understands the responsibility they have when it comes to providing safe products to their consumers, as the risks tied to faulty products within this industry are particularly sensitive.† As a refresher, here are some of the benefits of having your employees publicly recite an ethics oath: †¢Positive Brand Value †¢Increase in Commitment From Employees †¢Perception + Expectation= Reality †¢EVERYONE is Accountable Many companies use storytelling and the mission of previous company leaders as a way to inspire employees and get them on board when working towards company goals. In the case of Johnson and Johnson, the importance of â€Å"Our Credo† has been evident since conception, and continues to play a signifiacnt role in the company today. When looking at the above benefits that an ethics oath can provide a company, Johnson and Johnson has been able to experience the rewards associated with each of these benefits. The story of Johnson and Johnson’s â€Å"Our Credo† is a great example of the positive impact a corporate ethics oath can have on a company.

Life Resource Center Scavenger Hunt Worksheet Essay

The Life Resource Center (LRC) is a valuable free tool available to Associate Level students. Taking some time to explore this website to discover some of the many topics, resources, and tools available is a great way to find information to enhance health and wellness. Login to the student website. Click on the Programs tab at the top of the page, and then on Life Resource Center under Services. Explore the resources available on the site and use them to answer the following questions. 1. What are the three ways that students may receive counseling services through the LRC? Online, a campus, or by phone 2. What heading are the Health Tools and Health Challenges found under? Thriving tab 3. Where is the Assess Your Health tool located? Thriving tab and Health tools heading 4. What are the five categories on the Live Healthy Page? How healthy are you, Lifestyle changes, Physical fitness, Prevention and screening, Tips for healthy living. 5. Where can resources and articles about good nutrition be found on the LRC? Under the Thriving tab and healthy eating heading 6. What are three of the health topics that can be found on the LRC? Men’s Health, Women’s Health, Senior’s Health 7. What are two categories found under the Medical Care heading? Alternative and complementary medicine, Dental care 8. Where on the LRC would a person find information on addiction and recovery? Balancing tab, Addiction and Recovery heading 9. Where on the LRC would a person find information about health issues related to aging? Ageing tab and in the Health heading 10. What are three psychosocial health topics that are available on the LRC? Phobias, ADHD, and Suicide

TheRevolutionary War essays

TheRevolutionary War essays The colonists held a Second Continental Congress. They named George Washington the leader of the Continental Army. The colonists tried to make peace with the British but the British wanted to fight. The Second Continental Congress made a document up to tell the British that the colonists wanted freedom. This letter was called the Declaration of Independence. The Declaration stated things like all people are equal and that they have a right to choose who their politicians are. On July 4, 1776, the Declaration of Independence was signed and OKed. British advantages: They were a trained army, they hired German mercenaries, good leadership, and lots of money. British disadvantages: Their supplies had to be shipped from Britain, and they weren't very familiar with the land they were fighting on. American advantages: They knew the terrain, they had supplies close by. American disadvantages: They were not a trained army, they didn't have much cash. The first battles were in Boston. The British won the battle in Bunker Hill. Victories went back and forth. Then the British started winning. The American army got pushed back to Pennsylvania. Washington took his troops and crossed the Delaware river (1776). He made a surprise attack on Xmas night. They kicked British ass. The British tried to attack NY. They got beaten to a pulp in Saratoga. This was an important battle for the American army. Then the French started helping out the Americans. The French hated the British (Nowadays, the French hate EVERYONE) America ran out of cash and had to borrow from other countries George Washington was a good leader and kept the troops together during the crappy winter. They were stationed at Valley Forge. It was cold as hell. Then Britain and America took the fighting out to sea. The British had a real kick ass navy. America had a crappy navy, but they still messed up some British cargo ships ruining the...

Impact of Social Media on Adolescent Essay Example | Topics and Well Written Essays - 1000 words

Impact of Social Media on Adolescent - Essay Example The most threatening issues related to an adolescent with regards to social media is the problem of cyber-bullying. According to Ahlfors,† Cyber-bully is a person who uses electronic means to cause emotional harm to another person. The perpetrator demonstrates a pattern of behavior of repeatedly engaging in online acts to humiliate another; either the same target or targets each time or against random, unknown targets† (Ahlfors, 2010, p. 516). It has been argued that individuals who stay away from bullying in real life tend to divert to cyber-bullying as it seems more attractive. Furthermore, the lack of supervision in online activities, as well as the feeling of being in total control, works as a fueling factor. The behaviors might revert to extremes when there is no system present which would hold them accountable for their deeds. On the other side, the people being bullied tend to be hesitant in reporting such misdemeanors because of the fear of being deprived of the m edia. In addition, according to a research conducted by CASA survey, it was revealed that young adults between the ages of 12-17, who are active social media users, are more likely to use tobacco, alcohol, and marijuana than other young adults. However, the survey also claims that the results merely show correlation, hence, social media can’t be blamed for causing such addictions amongst adolescent. Nonetheless, it provides ample evidence for parents to maintain a moderate amount of social media exposure for the young adults. It is important to limit the number of online hours allowed, moreover, sufficient supervision is also necessary to keep an eye on the media activities. Furthermore, according to a study, it was deduced that social media is also responsible for mental and psychological distress among adolescents. It has been evidenced that individuals who had a simple adolescent life went on to being mentally disturbed adults when exposed to social media. The reasons for the psychological effects have known to be the negative feedback on these social websites which lay an important role in adversely affecting an individual’s self esteem. Hence, it is important that limited personal information

Marketing Essay Example | Topics and Well Written Essays - 750 words - 3

Marketing - Essay Example Marketing can be considered both a science and an art. Marketing is a science because there are many marketing tools that required the use of the scientific method. There are many different marketing theories and concepts that must be learned to understand the science of marketing. Marketing can be viewed as an art because marketing tools such as advertising require the use of imagination and creativity. There are many different marketing challenges and opportunities companies face today. A great opportunity is the rise of mobile advertising. Marketers can utilize the rising popularity of smartphones such as the iPhone to deliver marketing ads to mobile users. There are over 4.7 billion cellular users worldwide. A marketing challenge corporations are facing today is the rising cost of marketing through the traditional channels which are television, radio, and the press. DQ2 A trend that I have noticed in the macro-environment is the use of marketing board signs using screen technolog y that are capable of changing electronic messages. These boards are tremendous marketing tools that can be used to serve the needs of multiple clients. One of the hottest trends in the retail industry is the growing popularity of ecommerce. The internet has become a great mechanism to achieve sales. In 2010 in the United States ecommerce generated $147 billion in sales. Another trend in the marketing field is the growing use of diversity to obtain greater marketing results. Since the internet has become more popular than ever before companies are using aggressive online marketing strategies to achieve sales growth. DQ3 The three videos are no longer available due to copyright infringement violations. I believe that innovation can be obtained by listening to the customers. The ideas and feedback from the customers can be incorporated into the product design phase. The R&D department should perform primary research to evaluate the needs of the customers. 4. The marketing function whi ch I consider acts similarly to art is advertising. Marketers have to be creative just like artists in their creation of commercials. Creating characters is a great way to catch the imagination of the customers. The insurance giant Geico created the Gecko character which is used in a series of television commercials. Marketing is a science evidenced by the fact that there exist thousands of books and articles written on the academic subject. Marketing is taught as an academic discipline across the world. Marketing is one the seven branches of business administration. 5. The philosophy followed by Mr. Ishisaka at Toyota makes a lot of sense. It is imperative to listen to the customers in order to create products that the market will accept. Toyota does a lot of research to determine how to best serve their clientele. I do not think that Toyota lost track of the customer in relation to their recent problems. The quality control problems that cause the defective brakes are something th at was not foreseen by the company. It is possible that the firm became too confident and as consequence the company quality standards deteriorated. The company would never intentionally put the lives of its customers at risk. 6. In your response you mentioned that marketing is not selling. Marketing might not be selling, but selling is one of the most important aspects of marketing. Accountants are not responsible for the sales of the company, but marketers are. The success of a lot of marketing initiates is measured in terms of how much revenues were generated due to the marketing initiative. To justify an ad campaign the marketer has to convince the manager that the project will increase the revenues of the company. Marketing has other important functions such as servicing the needs of the customers. 7. Marketing is a science because it analyzes information using models, theories, and concepts. The use of marketing can help a company increase its brand value. Branding enables com panies to achieve higher sales at better profit margins. A product that has brand